Thursday, February 26, 2009

Who cares about films for kids?



I thought these two pictures might make an interesting pair. They were taken this evening in my local library (that's in well-to-do, culturally aware Islington). The picture above shows the shelves of 'children's films' - which are kept downstairs in the adult library (now why is that?) and the one on the right is one of the many displays in the children's library upstairs. There's not much effort to display the children's films in an interesting way, or to pick out ones that kids might not know but might be interested in, or to add in films not explicitly made for children but that children might enjoy. In the book section, lots of effort goes into displaying material that's culturally and stylistically diverse. The whole impression of these covers is calmer, I think, and maybe more enticing. The films can rely on merchandising to attract attention: they just have to be recognisable brands, not intriguing stories. The children's film section sticks out a mile in the adult library because of the garish colours of the DVDs. The children's library is more tranquil - especially because there are hardly any children in it! The four who were there were not messing up the nice book displays: they were all on the Playstations in the corner. But my question remains: why does so much care and attention go into trying to attract kids to books that they might not otherwise read, and none to attracting them to films they might not otherwise see?


Thursday, February 19, 2009

Headbanging Research


I'm supposed to be getting on with some proper work - a commissioned study of the research evidence about impacts of media education - but took time out today to go to an RSA lunchtime lecture by Richard Layard, co-author of the report A Good Childhood (see my previous two blogs, and yes, I know this makes me look obsessed, but it is leading somewhere, I think). There's a weird disparity in this report between its good sense about poverty and school league tables, and its seemingly wilful irresponsibility in selecting dubious evidence to support its virulent attacks on the media - mainly TV, which is a quaintly old-fashioned target these days but there you go, it's a quaintly old-fashioned report in some ways (not all of them bad ways, either).

I forked out my £9.99 contribution to the coffers of the C of E and bought the report (as instructed by the Children's Society's Supporter Action Officer, one Raymond Williams (no! not that one!) with whom I have been corresponding recently, and for whom I am apparently designated a Supporter, though on what grounds I know not). An inspection of the index quickly revealed TV as the most-mentioned medium in the report, with references to advertising, materialism and, ownership (that means kids with TVs in their bedrooms, not global institutions, do try to keep up), 'reality television', time spent watching, and violence. You get the picture. Despite Raymond's protests that the report "is in no way denouncing all media for children" it's hard not to get the impression that TV comes off pretty badly - and apart from three references to video games, there are no other references to ANY media for children: no books, no theatre, no music, no art, no films - it would seem that none of these have a part to play in "a good childhood".

But what really fascinated me was the extensive space given to Juliet Schor's "major study" of the effects of consumerism (although the notes do not say so, I assume this means Born to Buy, Scribner 2004) which apparently states that "a child who moves up one percentile point in the ladder of media use will move up 0.12 points in the ladder of mental ill health". Imagine the kind of research that must have been done to prove that! I must hurry up and read it before my position on the ladder of media use tips me over into paranoid schizophrenia - or maybe I'm already there? Hmm, scary stuff!

Lord Layard admitted under questioning that maybe this research was not entirely reliable (and he's an economist, so must know a thing or two himself about consumerism and mental health) but he was at least able to assure me that the case is now closed on the effects research about TV and violence. There is now absolutely no doubt at all, he says, that "exposure to violent images encourages aggressive behaviour". He admits that all the research they looked at on this came from the US, but airily dismissed my protest that this meant it came from a country with a very different TV culture, not to mention rather different laws on gun control and a far higher level of violence than the UK - saying that "all countries are the same really". He must have been to different bits of Asia and Latin America than me, then. But there's an even more peculiar comment in the notes to this allegation, which first cite Andrea Millwood Hargarve's and Sonia Livingstone's review of the evidence on Harm and Offence (Intellect Press 2006), the Lancet paper from 2005 and his own book on Happiness (Penguin 2005) and then add: "all methods have their problems but the cumulative evidence is clear".

Well that's a relief then! We needn't worry about research which is consistently at fault methodologically, and which despite enormous expenditure over many years has always failed to come up with convincing causal links between violent TV and violent behaviour (and indeed to explain why the rest of us TV watchers are not also out there killing people) because the sheer cumulative "lesson" of all that effort means the "violent TV makes you violent" thesis must have been right all along really. No wonder economists are not having a very good press these days if that's the kind of scientific enquiry they feel able to accept!

Now I'm not even a scientist or even a proper academic researcher, so call me naive if you must, but if I was faced with a load of research that kept turning up inconclusve evidence, I'd be tempted to wonder whether it might be asking the wrong sort of questions. I'd wonder whether "violence" mightn't be a rather fuzzy and subjective category to try and single out as a source of causal effects. Given that this is all about violence in the context of narratives, I'd be interested (if I really did want to study media effects) in looking at people's responses to the different functions of violence within narratives: for example, does the story present it as the problem, or as the solution to the problem? I started to try and suggest this to the noble Lord, but I could see his eyes glaze over and a polite but rigid smile start to be deployed, so I slipped quietly away. After all, I'm not an economist, nor a developmental psychologist like his co-author Judy Dunn, so what do I know?

Pondering on all this later, I thought I could see parallels with some of the research I'm reviewing at the moment. Looking for evidence about learning outcomes in relation to moving image media, I've found quite a lot of interesting and suggestive fragments buried in the vast tonnage of research that's going on in relation to ICT and "digital technologies". Many good folk are looking for evidence about how digital technologies are affecting children's learning. Some of it's perfectly sensible and interesting stuff, but every now and then you get references to "digital video" that wonderingly note the remarkable effectiveness of this particular technology in securing learner interest and motivation, and speculate wildly about why this might be. Here I tend to put my old git hat on and say "well, kids do like watching films, and making them too". But the digital technology researchers are paid to research digital technology, not the texts that digital technologies can carry or help you to create. So they have to find a technological answer, not a cultural or textual one. Like the tv violence effects researchers, they'll go on banging their heads against the wall, behind which lies real life, and its histories.

The really interesting questions though (and about time too, I hear you cry) are: whose interests are served by continuing to fund futile research? Why does Lord Layard so passionately want to believe that the TV violence effects debate is settled and done with? Why does so much more money go into research on children and technologies, and so little into children's cultural experiences?

Wednesday, February 4, 2009

More on Catholics and Media Literacy

I didn't expect to be promoting the thoughts of Pope Benedict but a Jesuit friend (yes, that is possible!) has sent me the following, which seems reasonably helpful to me, at least by comparison with Pope B's thoughts on contraception and homosexuality:

"The relationship of children, media, and education can be considered from two perspectives: the formation of children by the media; and the formation of children to respond appropriately to the media.

A kind of reciprocity emerges which points to the responsibilities of the media as an industry and to the need for active and critical participation of readers, viewers and listeners.
Within this framework, training in the proper use of the media is essential for the cultural, moral and spiritual development of children.

Media education should be positive. Children exposed to what is aesthetically and morally excellent are helped to develop appreciation, prudence and the skills of discernment."

Pope Benedict XVI - World Communications Day, May 2007

Tuesday, February 3, 2009

Here we go again!















When I first looked at the recommendations of the Good Childhood report from the Church of England Children's Society I found a lot to agree with. Abolish SATs and league tables, extend parental leave, raise teachers' salaries - what good people these must be!

Then I come across this claptrap in their report on Lifestyle (see http://www.childrenssociety.org.uk/all_about_us/how_we_do_it/the_good_childhood_inquiry/report_summaries/14751.html):

"The more a child is exposed to TV and the internet the more materialistic they become, the worse they relate to their parents and the worse their mental health. The way firms are promoting sugary, salty high-fat foods to children is leading to rising levels of obesity. If current trends continue, by 2023 there will be a 54% rise in Type II diabetes and by 2051 life expectancy will fall five years. The most dangerous aspect of media content is the lurch to more and more violence, which we know can breed violent behaviours and increased mental illness. The biggest problem though is alcohol, with a quarter of 16-19 year olds now engaging in hazardous drinking."

Where to begin? Is there any point in stating yet again that none of these claims for media effects has ever been proven? No, because clearly for these folk they're just a matter of faith, and you can't argue with faith, can you? But why not be honest and up front about this faith, instead of pretending it's proper research evidence? I thought the Church wasn't too keen on concealing the truth?

It's interesting that the Catholic Church has been much more savvy about its approach to media and to education about the media (and by the way I am not a Catholic, though I am now glad that my grandson - seen in the pic above ruining his life by watching TV, according to the C of E faction - if he had to be baptised at all, has been baptised a Catholic). "Through proper education, these instruments of modern life [ie the media] can help men and women become more, not less, human" - said the Secretariat for Education in the Jesuit Curia in 1987. Sounds a bit more mature, doesn't it?

Sunday, February 1, 2009

What does "media literacy" mean?

Looking at the latest edition of Ofcom's Media Literacy Bulletin (available at)http://www.ofcom.org.uk/advice/media_literacy/medlitpub/bulletins/issue17.pdf you'd be forgiven for thinking that media literacy is mainly about protecting yourself from risk. Interesting and important though much of this news is, it is very much at odds with the Charter for Media Literacy (http://www.euromedialiteracy.eu/) and with established practice in schools (in so far as there is any). I note that the new Media Education Research Journal (whose call for papers is at http://www.cemp.ac.uk/merj/) invites papers on the relationship between media education and media literacy.

It's always seemed perfectly logical to me that media education is a process and media literacy is an outcome, but what seems to be developing now is a dangerous and unnecessary split between the protectionist/technicist positions that identify with "media literacy", and the media educators. The situation is further complicated by the fact that most languages don't have a good translation for "literacy": they'll tend to use a word like "alfabetisacion" which connotes basic decoding skills of rather than the "three Cs" of cultural awareness, critical skills and creative abilities, as endorsed in the Charter. It's encouraging that both the French and the Arabic-speaking nations have given up on translating "media literacy" - for them it makes better sense to dicsuss media education, which is after all the practice we're all interested in.

The European Commission's Communication on Media Literacy in the Digital Environment (see
http://ec.europa.eu/avpolicy/media_literacy/docs/com/en.pdf) does at least include versions of the "three Cs", but then, the Brits have never been known for their European communal spirit. For example, for some bizarre reason the UK's "Media Literacy Task Force" has insisted on setting up its own website for the Charter for Meda Literacy, despite using a Charter that is identical wth the European one (see http://www.medialiteracy.org.uk/). So now there are two databases for supporters of the Charter: a European one with versions of the Charter in nine languages, and several hundred signatories (unfortunately they are not numbered) and a UK one with 145 signatories (plus some foreigners, who are not listed). How sad!